Here’s a low-budget public service announcement from the UK created by the Sussex Safer Roads Partnership.  This to me is beautiful and an award winning piece.  Its got the 2 elements I love most in an ad; a very primitive simple idea that communicates the message in an extremely emotionally clever way.  Some of the best ads IMHO have always had these two elements.  Remember the condom ad with the screaming kid in the supermarket?  Same two elements.  What are some of your favourite ads? Anyways, here’s the video: