You can’t escape it, everybody’s doing it. Add me as a friend… follow me on Twitter. It’s what everyone is talking about. Social Media is all about sharing information & opinions in an uninhibited way. It’s about spreading news to potential clients and having conversations with existing ones. As the use and prevalence of social media networks grow, so do the companies who want to use this medium to reach their customers. But where do you start? And, which of the many applications or communities should you use?
Ask yourself the following questions about your company and what your goals of using social media are:
- Do you want to create brand buzz? Or would you like to remain under the radar?
- Do you want to be able to communicate directly with your customers?
- Do you want to increase traffic to your website?
- Do you need help with SEO on your site?
At Lush, we ask our clients what the level of time commitment you are able or can afford to devote towards social media marketing. For some, it’s everyday company updates for others it’s engaging clients in a dialogue about your services, it’s really what your comfortable with. CMO.com (an Adobe website aimed at Chief Marketing Officers) asked some of these questions when assessing the top 10 social media sites and if they are good for your company. To see where you stand, check out the detailed assessment of social media sites click the link below.