Jan
29
Love it or hate it, the release of Apple’s iPad definitely did one thing – it further entrenched Apple’s position of not supporting Safari based Flash content. There have been attempts to workaround this fact, but the reality is that it doesn’t look like Flash will be supported anytime soon.
With the majority of online advertising being delivered through Flash banner ads, this could show an interesting shift as Apple devices gain more market share. Some early discussions within the community point to HTML5 banner ads as the solution. At this point, only time will tell. We might see Flash Lite finally step up and take it’s place at the table.
What does the iPad mean for online advertising?
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The main issue around all the Adobe apps on any OSX platform is this: 1) Flash plugin and app are not 64 bit yet. 2)OSX, or more natively, Safari, runs plug in processes outside of the browser’s core in order to stop a plug in from crashing the entire browser. Therefore since Adobe has not released its code openly, we have to wait for them to develop compatible code for 64bit OSX and iPhone/iPad OSX.