Our Work

Purchasing a new set of wheels is a really big deal, especially if it’s for the first time. GM knows this, and that’s why they had an existing site that provided information for first time buyers on their general website. There’s a lot of information involved in this process, which is why GM wanted to present it in a fresh, engaging and exciting way.

Lush Concepts stepped in, and created a series of hyper-realistic animations and interactive Flash games for GM’s First New Car Website. The games are not only fun; they are informative, and they completely engage the target audience. There are 15 rich animations for each section and 3 modules for the main pages that allowed site users to interact with the content. While on the site, you can play the ‘Mr. Lease’ or “Mr. Finance’ Dating Games or run a couple of CGI lab mice through a series of tests. If you want get right to the point, you can let the interactive quiz help you to pick your ideal car type. The interactive content is fun, and it tracks the site user’s answers and recommends the best car and payment type that works for them.

Client

Care of: Maclaren MRM

Technologies Used