Our Work

Challenge

And the crowd goes wild!!!! There is nothing like the rush of being at a hockey or basketball game with 50,000 screaming fans... all watching your flash banner ad flawlessly sweep across the big screen. IBM wanted to target these fans when they created their 'Smarter Planet' campaign and have it executed as digital signage at large arenas like the Air Canada Centre in Toronto and Scotiabank Place in Ottawa.

Solution

The IBM Smarter Planet ads, have been one of the more interesting flash executions we have had to produce as they are on a scale that we rarely work with up to 50 feet wide! Of the some 10 signs produced, all had different animation and varied in size to accommodate the varied shapes that make up the arena's media.