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Koolaid Playground Builder

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Challenge

  • Kool-Aid needed a way to highlight their partnership with Let Them Be Kids community initiative that focused on building playgrounds across Canada. This campaign needed to live as a section on their existing bekool.ca site. The focus of this section needed to be consistently fun and novel like the Kool-Aid brand but also informative.

Solution

  • Lush developed the playground builder, literally a machine that pumps out playgrounds, operated by the Kool-Aid man himself. Rolling over the balloons that represent the playgrounds and then selecting them starts the process of the machine to build it! With a toot-toot and beep-beep this calls on the animated bird to swoop in and capture the icon of the playground and drop it on an interactive map. All in all, a site that makes you go, "Oh, yeah!"

Client


Care of: OgilvyOne

Technologies Used