Our Work

Pink Dinky Doo is a children’s animated series that is a television property of Sesame Workshop – the good people behind Sesame Street. The games on their websites actively promote learning and imaginative storytelling. Pinky Dinky Doo required a site update for their second season. The new website needed to build upon the existing content, but required a new design which included the repurposing of all existing games and the design and development of two new ones.

The key premise of the show is Pinky’s storytelling, which is why Lush Concepts made her the focus of the new site. We designed around Pinky’s Storybox, which is where she goes to use her imagination to tell stories. The Storybox game we’ve created allows visitors to create their own story with customizable characters and plot lines. Once the story is finished, it can be submitted to Sesame Street Online for review and publishing on the site, finally being turned into a downloadable podcast. This innovative site captures the essence of the show, and kids, who are the target audience, can easily navigate it through auditory and visual suggestions.

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Technologies Used