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Scotties Design Challenge

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Challenge

  • Scotties wanted to hold a Canada-wide contest for users to design and submit tissue box concepts on a Scotties microsite. Upon completing their design, site users could upload and manipulate photos, using drawing tools on the website. A panel of judges would then decide on the best design, and the winner would receive $25,000 for a room makeover, and the box design would be sold across Canada.

Solution

  • Lush Concepts was approached with this exciting project, and it had a very tight deadline. To make this idea come to life, it required some of the most complex and feature-rich web-based drawing tools to date. Users could preview what their box looked like prior to their submission. 20,000 designs were submitted and, over 30,000 votes later, a winner was chosen.

Client


Care of: Propeller Digital

Technologies Used