PROJECT DESCRIPTION

Microsoft adCenter is the division of the Microsoft Network (MSN) responsible for MSN's advertising services. Microsoft adCenter currently provides pay per click advertisements. The client came to us with a framework for a presentation that advertised MSN’s services, but needed significant help to alter their product to make it more appealing to a Canadian audience. This included updating pictures, text, and creating a French version as well. The client was facing significant time-sensitivity, while still needing a very high quality product.


APPROACH

We synthesized all the elements of the presentation, into a seamless audiovisual experience that possessed high-usability. We also included a demonstration of the experience of actually placing ads with Microsoft’s existing system. By showing users how easy and effective the product is, we helped encourage companies to choose Microsoft. Despite the conservative deadlines, we delivered a polished product.


AGENCY

Wunderman