PROJECT DESCRIPTION

Amp'd Mobile provides broadband wireless service, voice and text within a fresh user interface, and fully customizable handsets and content. The branding is all about speaking to a youthful demographic. They offer unique music, video, community, entertainment, sports and gaming plus pricing plans that appeal to tight budgets. They needed a series of banners that would showcase their new promotion – 500 minutes for $30.


APPROACH

We developed a novel banner that possessed both user interaction and a time-out feature to display the Amp’d campaign. The banners featured side-by-side comparisons of an undesirable item that costs $30 versus 500 minutes from Amp’d, which also costs $30. The style of display was fun and cheeky and the final product was exactly what the client was looking for.


AGENCY

Pixel Pusher