PROJECT DESCRIPTION

Best Doctors is a service company that matches patients up with specialists in order to acquire second opinions. Because of the nature of their business they had very specific requirements for the look and feel of the website. It had to convey trustworthiness, reliability, and a real “human factor.” They also requested that the testimony of actual clients be included on the site to allow people to share their personal experiences with Best Doctors.


APPROACH

Keeping in mind the nature of Best Doctor’s business, we designed a site that had a very soothing and authoritative effect. We used a streamlined and clean design to avoid any clutter. Further, soft colours and emotionally impacting imagery were chosen to evoke hope and trust in the user. We also utilized Flash to embed video in the site to further enhance the experience.


AGENCY

Bluemoon Productions