PROJECT DESCRIPTION

Ellie Tesher is an internationally syndicated advice columnist, whose column “Ellie” appears in newspapers across Canada and in the United States. She needed to be able to post and archive her column easily. As well, she wanted the functionality to allow users to submit their questions to her via the site. Finally, the look and feel was crucial to the design – trust and confidence were guiding words to make sure the site reflected the fact that she’s an advice columnist.


APPROACH

We used vibrant colours, and included a photo of Ellie on all the pages to welcome users to the website. We also created an easy-to-use question form for visitors to be able to submit their queries for Ellie. Finally, we also engineered a content management system for Ellie’s articles and tips that allowed her to easily manage them.