PROJECT DESCRIPTION

Pontiac's G6 line of automobiles includes a sedan, coupe, and a convertible version. The branding is all about surprising and innovative design, striking styling, and technical advancement. The results are refined cars with outstanding performance. With all this in mind, Pontiac needed an interesting way to showcase their new 2007 vehicles – something that would live up to their brand and attract attention.


APPROACH

Working within the existing framework of previous campaigns, Lush Concepts refreshed and updated their advertisements to display the new 2007 line of G6s. We made a final product that both embodied Pontiac branding and was eye-catching for online users.


AGENCY

MacLaren McCann