PROJECT DESCRIPTION

Isuzu is a Japanese car and truck manufacturer. Headquartered in Tokyo, their brand has reached global audiences, becoming the most coveted truck in South Africa. Isuzu wanted a flash micro-site to showcase the features and specifications of their new models.  As well, they wanted to share some details about the success of “Operation Rachel” and “Operation Mandume” missions powered by Isuzu trucks, which aim to eliminate illegal weapons in Mozambique and Angola.


APPROACH

Lush Concepts provided the animation and flash development on this project in an effort to create a site that would be a truck lover’s dream. Visitors to the site can get information on Isuzu truck engines, transmissions, and other key specifications, as well as learning how their toughness has contributed to two successful peace-building operations. In keeping with Isuzu’s branding and objectives, we put together a site with plenty of details and opportunities for interactivity with the user.


AGENCY

MacLaren McCann