PROJECT DESCRIPTION

Onstar is General Motors program that features the world's most comprehensive in-vehicle security, communications, and diagnostics system.  They launched a new campaign to show how the service was indispensable in everyday situations and wanted online banner ads to compliment the campaign.


APPROACH

Lush Concepts created Flash video banners for Onstar featuring A-list celebrities such as Kelly Ripa, Tiger Woods, and Jimmy Kimmel.  Each actor was shown in everyday situations where Onstar was helpful to them, which helped show how OnStar service can assist everyday people.


AGENCY

MacLaren McCann