PROJECT DESCRIPTION

Purex is a bathroom tissue company. Their branding is fun and they wanted their website to reflect “playfulness.” At the same time, the website had to maintain the professionalism that you’d expect from an international brand name. In addition, they requested that the branding of the product (in particular their use of giant, bright gerbera daisies) was carried through to the site. Finally, they wanted an online game produced that supported a contest they were going to run.


APPROACH

We opened the curtains on the site with a lively and fun Flash animation. We took all their design ideas and incorporated them into a seamless package that reflected their branding and their reputation as a respected and well-known company. One of the most entertaining parts of the site is, undoubtedly, the online game we created. We brought in elements from their product packaging, and their cute “pillow guy” mascot. The game is bubbly, delightful and fun, too!


AGENCY

Propeller Digital