PROJECT DESCRIPTION

The RBC Avion card is a rewards credit card that allows users to do more with their points. With Avion, cardholders can redeem their points for flights with fewer restrictions – any airline, no blackout periods, and no rewards seat capacity restrictions, for example. They wanted banners to accompany their advertising campaign that focused on how users get “more” with the RBC Avion rewards program.


APPROACH

We designed an intricate animation sequence that had both a time-out feature and the ability for user interaction. The imagery used in the banner featured an airplane that became bigger or smaller depending on which rewards plan card the user moused over. The plane’s corresponding expansion or contraction told a powerful visual story about the rewards program RBC Avion offered and perfectly complimented their current ad campaign.


AGENCY

Proximity