PROJECT DESCRIPTION

The Pontiac Torrent sport utility vehicle is a stylish, athletic, urban crossover SUV. Pontiac needed a creative way to get people to interact with their banner, which reinforced their brand messaging as well.


APPROACH

We developed a mouse interaction functionality, whereby users could move their mouse over the banner and it changed the weather conditions that the car faced. The goal was to show how people could be confident driving the Pontiac Torrent in all weather conditions. The result was a sleek and innovative banner that exceeded the client’s expectations.


AGENCY

MacLaren McCann