PROJECT DESCRIPTION

X box’s “Project Gotham Racing 4” is an emotionally-charged racing experience, where you become attached to your careers, profiles, and vehicles. There are several new features in this version and X Box wanted to draw attention to them with a series of online advertising campaigns.


APPROACH

Lush Concepts developed a series of fun and fast-paced banners for X Box’s “Project Gotham Racing” franchise. Keeping in mind the audience for the final product, we developed action-packed banners that were sure to get noticed.

AGENCY

MacLaren McCann